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Retail - Shopping area

Ultimate shopping experience

Allura colour shopping area flooring

Shopping area

Whether you want to help your customers navigate their way or make the most of prominent display areas, your chosen floor design can play a crucial role in guiding your customers around any store. From creating natural flowing walkways to making an eye-catching or unique feature, Forbo's diverse portfolio will make sure your flooring makes an impact on your customers.

Creating the ultimate shopping experience is what it is all about. Beside the changing behavior towards online shopping, the current retailer needs to use all possible options to entice people to come into the store. Flooring is just one of them but a very important one!

The use of different flooring types for walkways, payment areas, display areas, different product zones, within the store, can make navigation throughout the store much easier for the shopper

The projects we love: 7 Items

Marmoleum floor in Nike store
Baltz im Ruhrpark
JYSK NORDIC
Shoe shop Pokrovsky Russia
Feet First

Products to use:

  • Allura

    Allura

    Strong & comfortable

    Allura

    Are you looking for the aesthetics of natural wood and stone floors with the advantages of strong & comfortable vinyl tiles? Explore our NEW Allura LVT collections. Warm underfoot, excellent dimensional stability, easy installation & maintenance. We offer our LVT designs in several constructions to make sure there is always a suitable choice for your application.

  • Eternal Wood 10982 Original Patchwood

    Eternal

    Phthalate free

    Eternal

    Experience Eternal vinyl sheet. Every moment of the day.
    This vinyl sheet collection has been created to work across a wide variety of application areas. The varied palette of colours and designs offers the possibility to create any desired atmosphere in every space. For every moment of the day Eternal offers the ideal solution: at work, school and in the gym. A floor where your feet feel connected, even if you are far away.

  • Flotex

    Flotex

    Strong and hygienic

    Flotex

    Flotex is a unique textile floor covering that combines the hard wearing and durable characteristics of a resilient floor with the quality, warmth and comfort of a carpet. Flotex is a strong and hygienic floor, and being completely waterproof, it is also the only truly washable textile floor.

  • Marmoleum

    Marmoleum

    A natural winner

    Marmoleum

    A natural winner! Our linoleum floor coverings with the Marmoleum brand are natural floors associated with sustainability, durability, high quality and innovative design. Linoleum is made from natural raw materials and is the most sustainable flooring choice. The Marmoleum product range is a CO2 neutral resilient floor covering, measured from cradle to gate. Discover the natural beauty of Marmoleum flooring with over 300 colors & designs, ranging from marbled to linear and concrete, available in sheet, tiles & planks.

  • Furniture Linoleum

    Furniture Linoleum

    Stylish & Durable

    Furniture Linoleum

    Product display areas are often the first thing your customers come into contact with when they enter the store, and so dirty and scuffed surfaces can be a major issue.

    Used in an "off the floor" application on counters and shelves, Forbo's Marmoleum presents a stylish yet durable surface which guards against scuffs and marks thanks to its Topshield pro protection. In addtion, our Furniture Linoleum collection is specfically designed to be used on surfaces and gives a matt finish which does not harbour fingerprints.

    Specifically designed to be used on desktops and counters, our Furniture Linoleum range offers 21 solid colours with a mat tactile look that feel warm to the hand.